exercise YOUr 

leadership brand


We help YOU build an agile, lean, and resilient Leadership Brand by amplifying your competitive advantage, establishing your authority & positioning you to be top-of-mind in a constantly evolving world.



The future of work is shifting drastically, and today's environment is becoming increasingly disruptive, that's where your Leadership Brand comes into play.


Whether you are:

  • An executive looking to progress your career and grow your presence,

  • An entrepreneur, consultant or coach trying to stand out in a busy marketplace,

  • An influencer who needs to  strengthen their impact,  

  • Or a community leader who needs to reach out and connect with their community's values. 

The need to set yourself apart from the crowd and to find and hold your space is an extremely competitive market is your most valuable differentiator and the best way to stay ahead of disruption in today's socio-economic environment. 

Your personal branding is the skill set you need to continuously scale to take control of your positioning and market value.


It is the investment that will forever grow as you exponentially grow with it. 

How we Can Help you

We are here to transfer our knowledge to you and help you:

  • Nurture your Leadership Brand,

  • Monetize your Leadership brand and utilize it to define your next personal and professional goals. 

  • Build your positioning as an expert,

  • Grow your impact with your community.

Our program is designed to help you:

  • Discover your Leadership Brand superpowers

  • Explore your “Current state” (where you are today and why)

  • Uncover your “Future state” (where you should be and how)

  • Shape a strategy to build “YOU” as a brand (Yes, you are a living, breathing, thinking and evolving brand)

  • Mentor and advise you on how to effectively sustain and maintain “YOU” as a brand  



leadership branding Consulting & advisory

This service provides flexible and personalized, Leadership Branding solutions. 

For Individuals

We provide leaders with personalized leadership branding solutions to help create a well-defined positioning strategy and articulated their values and key messages to position themselves as a point of reference field and an authority in their area of expertise. 

We help you create an easy-to-implement Leadership Branding strategy and action plan that will allow you to take full control over your online and offline persona.

For Corporations

Whether you are in Talent Development or leadership development for your teams,  

or if you are a busy executive who needs to create their own branding framework and timelines, individually or for their team.

We can help you design the right program that suits your needs and meets every specific deliverable you require. 

This allows for maximum flexibility in program development, mentorship, advisory, and support sessions. 

Why Choose Brand Gymnasium

Our programs, mentorship, and advisory are the direct result of more than 25-years of experience in brand strategy.

We have been providing strategic counsel to C-level executives in multi-industry and multicultural settings and helped them build their public presence along with the brands they represent.

With our Leadership Branding methodology, we helped leaders of global organizations shape-shift and put them in control of their evolution as leaders and their buildup as activators, change-makers, and social innovators.

We helped them build their online and offline personas and supported their progression as brands and thought leaders.

When we designed our Brand Gymnasium Leadership Branding programs, we injected, not only our years of knowledge but also the collective journies of the people we worked with. 


This includes the experiences of award-winning CEOs, Chairpersons, Board Members, and various other leaders in the banking sector, the lifestyle industry, government, and not-for-profits. 

Our team is on a mission to humanize the field of Leadership Branding, to make it accessible to everyone, and not only top-level executives. This is exactly why our programs are designed to provide you with all this in a very simple, easy to absorb, and easy to apply manner. 

Don't just take our word for it

Hear it from our clients 

Barbara Baumgartner

Managing Director, FAI

My leadership as a "woman in aviation" has been redefined through Brand Gymnasium. Following Grace's method, I was positioned to become an award-winning executive in a predominantly male-dominated field. 

This program has been life-changing.

Shivani Naidoo

Founder, Teeva Media 

As a business owner and creative producer, my leadership brand is my signature.

Brand Gymnasium was able to create that subtle link between my business and personal branding and they gave me all the support I need to established myself as an authority.

Reem Nassar

Managing Partner, GCT

I'm a business owner and I rarely had time to build my leadership brand along with my company's. 

This program showed me the importance of "ME" as an integral element of my business growth, and it's all simple and easy to follow advice. I loved every minute of it!

Ellé Marks

Founder, Elle Made Well 

My name is "My Brand" and I needed to be in control of how it's positioned. Being a designer and artisan who deeply cares about sustainable fashion and women empowerment, I needed those values to be out there loud and clear. Brand Gymnasium was an answer to my prayers.

Meet Grace Ghunaim

Leadership Branding Strategist

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Curious Global Citizen | Brand Strategist | Mentor

Multi-Cultural Exposure | Executive Advisory  

I'm on a mission to build a tribe of women and their allies who are vocal, powerful, and ready to take over the world while empowering other women along the way.


I'm turning this mission into reality through my passion project, Brand Gymnasium, which is a learning, mentorship and advisory space I created to transfer my strategic branding expertise, guide and advise women and their allies to overcome the so-called imposter syndrome, find their voice, define their prowess and own their space.

©2020 Brand Gymnasium

contact us

150 King Street West
Toronto, ON
M5H 1J9




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